Corporate sponsorship of college athletics is not new, but a special sponsorship for Mississippi’s biggest ballgame is.
Facebook has signed up as the presenting sponsor of the Egg Bowl.
That sponsorship comes with a branded logo for the game (see above) and branding under the script State logo on the 50-yard line (see below) for Friday’s contest at Davis Wade Stadium.
The Facebook branding will be on the field at Vaught-Hemingway Stadium for the 2026 Egg Bowl.
Friday’s announcement came six days after commercial branding made its debut on the Ole Miss football field with the Aflac logo for the Florida game.
Learfield, which made the Egg Bowl deal, did not say how much the social media giant paid the schools for the right to display its logo or how long the sponsorship will last.
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