Change made with MSU football

Davis Wade Stadium

A familiar face will reportedly return to Starkville.

Social media giant makes splash with Egg Bowl deal

Corporate sponsorship of college athletics is not new, but a special sponsorship for Mississippi’s biggest ballgame is.

Facebook has signed up as the presenting sponsor of the Egg Bowl.

That sponsorship comes with a branded logo for the game (see above) and branding under the script State logo on the 50-yard line (see below) for Friday’s contest at Davis Wade Stadium.

The Facebook branding will be on the field at Vaught-Hemingway Stadium for the 2026 Egg Bowl.

Friday’s announcement came six days after commercial branding made its debut on the Ole Miss football field with the Aflac logo for the Florida game.

Learfield, which made the Egg Bowl deal, did not say how much the social media giant paid the schools for the right to display its logo or how long the sponsorship will last.

Kickoffs and tipoffs

Star indicates games will be played in Kansas City, Mo., at the Hall of Fame Classic and will be streamed on Peacock along with the television broadcast on the new NBC Sports Network.

The two Tuesday games will be streaming only (SEC+ for men, ESPN+ for women).

Thursday’s MSU women’s game will be streaming only (ESPN+).

Final from the Tad Pad

Ole Miss men’s basketball remains undefeated with a victory Friday night in the final game at Tad Smith Coliseum. Mississippi State men’s basketball hopes to rebound from its loss to a Top 25 team on Monday with a weekend win over SLU.

Saturday’s focus, however, is on football with the Bulldogs seeking a sixth win in hopes of becoming bowl eligible while the Rebels will play a Florida team with fans who would like to make Lane Kiffin the Gators’ new coach.