Corporate sponsorship of college athletics is not new, but a special sponsorship for Mississippi’s biggest ballgame is.
Facebook has signed up as the presenting sponsor of the Egg Bowl.
That sponsorship comes with a branded logo for the game (see above) and branding under the script State logo on the 50-yard line (see below) for Friday’s contest at Davis Wade Stadium.
The Facebook branding will be on the field at Vaught-Hemingway Stadium for the 2026 Egg Bowl.
Friday’s announcement came six days after commercial branding made its debut on the Ole Miss football field with the Aflac logo for the Florida game.
Learfield, which made the Egg Bowl deal, did not say how much the social media giant paid the schools for the right to display its logo or how long the sponsorship will last.
Star indicates games will be played in Kansas City, Mo., at the Hall of Fame Classic and will be streamed on Peacock along with the television broadcast on the new NBC Sports Network.
The two Tuesday games will be streaming only (SEC+ for men, ESPN+ for women).
Thursday’s MSU women’s game will be streaming only (ESPN+).
Ole Miss men’s basketball remains undefeated with a victory Friday night in the final game at Tad Smith Coliseum. Mississippi State men’s basketball hopes to rebound from its loss to a Top 25 team on Monday with a weekend win over SLU.
Saturday’s focus, however, is on football with the Bulldogs seeking a sixth win in hopes of becoming bowl eligible while the Rebels will play a Florida team with fans who would like to make Lane Kiffin the Gators’ new coach.
The Mississippi State women run their record on the young basketball season to 4-0 with tonight’s win in Starkville. They won’t play again until next Thursday against Texas Tech in Lubbock.
The Ole Miss men hope to go to 4-0 as well Friday night in the team’s final game at Tad Smith Coliseum. The venue, hosting its first basketball game in 1966, will be demolished next year.
At this point, the Bulldogs, Rebels and Golden Eagles must win the rest of the way to advance to the Super Regionals. That’s not only two today but one tomorrow. Only one game today for Mississippi teams gets regular television treatment while the rest of the games will be streamed.
The Rebels and Golden Eagles need wins to stay alive after losing Friday. The Bulldogs seek to continue their winning ways after a late start due to rain Friday. No rain is in the forecast for all three regional sites Saturday.
7:15 p.m. update: Mississippi State is now scheduled to start play at 8:05 p.m.
6:23 p.m. update: Southern Miss won’t start until 7:06 p.m. Mississippi State won’t start until at least 8:30 p.m. since the first game in the Tallahassee Regional is still ongoing after a couple of weather delays.
4:05 p.m. update: Game one of the Tallahassee Regional is in a rain delay, which could push back State’s game past 6:30 p.m.